“Can a Kenyan insurtech build the API infrastructure layer that makes insurance accessible and embeddable across Africa's diverse distribution channels?”
Founded in 2018 as a B2B API-first insurtech, Lami built an embedded insurance infrastructure layer enabling any business to add insurance products to their offerings across Africa. After raising $5.5M+ and expanding into Egypt, Nigeria, Malawi, and DRC, the company underwent a strategic pivot — shifting from a pure API platform toward also serving insurance agents and brokers directly via a digital management platform (lami.world). A high-profile acquisition of Bluewave Insurance Agency in 2022 later collapsed, representing a setback in its inorganic growth strategy. The company now operates primarily as a digital insurance platform for agents and an insurance-as-a-service API for embedding insurance into third-party products.