Rewardz Pte Ltd
“Can a Singapore-based rewards SaaS become the default embedded incentives layer for enterprises across APAC and the Middle East?”
Rewardz was founded in Singapore in 2012 as an employee rewards and recognition SaaS platform. Over 13+ years it built a multi-product suite (CERRA Applause, Flex, Incentives, Wellness; SPUR marketplace; VYBE for SMEs) serving 300+ clients and 3M+ users across 30+ countries in APAC and the Middle East. It became a subsidiary of Japan's Benefit One, cementing a distribution and capital relationship with a strategic corporate parent. The current strategic push is AI-augmented recognition (conversational assistant, receipt validation) and expanding the SPUR gift-card / e-voucher marketplace as an API/PWA-ready embedded rewards layer for insurers, fintechs and enterprises.