Resly
“Can trust-accounting automation plus embedded payments become the default operating system for Australia/NZ management rights and short-term rental operators?”
Founded2019
HQBundall, Queensland, Australia
FoundersSam Steel, Rico Chen
IndustryVertical SaaS / Hospitality
The story
Resly was born from the observation that trust accounting in Australia/New Zealand short-term rentals and management rights was manual, painful and non-compliant. Launched in 2020 as a cloud PMS that pairs channel management and commission-free direct bookings with automated trust accounting, using open banking (via Basiq) to auto-reconcile trust accounts against live bank feeds. Embedded finance is limited to ReslyPay (card acceptance) and open-banking-driven trust reconciliation — the company is not a lender, issuer, or BaaS platform.
Last 12 months
Product timeline
2018
Founders immersed in trust accounting research for the management rights industry· pivot
2019
Resly officially named ('Reservations made Easy'); first product version live· product
2020
Resly launches as fully fledged PMS product with first paying client (Feb 2020)· product
2020
Basiq partnership announced for live open banking bank feeds into trust accounting· banking
2025
Fifth anniversary; team of 40+ across 4 countries supporting hundreds of properties in AU/NZ/Fiji· milestone
The stack
3 layers disclosed in Resly’s embedded-finance stack
Payments / PSP
ReslyPay (self-branded)PayAdvantage
Open banking
in the full report
Accounting
in the full report
Accounting gap: minor
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.