“Can a child-care operations platform become the primary tuition-payments rail for the fragmented U.S. daycare industry?”
Procare started in 1992 as a homegrown accounting spreadsheet for a single Denver daycare and grew into the dominant vertical SaaS platform for the U.S. child-care industry (40,000+ centers). The strategic pivot was expanding beyond center management into integrated tuition payment processing — becoming a registered ISO of PNC Bank rather than plugging in a third-party PSP — turning tuition flows into the primary monetization engine on top of software subscriptions.