PandaDoc
“Can a document automation platform monetize the 'sign-and-pay' moment by becoming the embedded payments rail for B2B sales contracts?”
Founded2011
HQSan Francisco, California
FoundersMikita Mikado, Sergey Barysiuk
Total raisedunknown
Latest roundSeries C, 2021
Valuation$1B (2021)
IndustryHorizontal SaaS / Document Automation & eSignature
The story
Founded 2011 in Belarus as Quote Roller — a quoting tool for SMBs — pivoted to a broader document automation and eSignature platform under the PandaDoc brand and relocated to Silicon Valley in 2014. Built into a horizontal DocuSign-competitor with embedded payments as the strategic wedge: turning proposals/contracts into a 'sign-and-pay' surface via Stripe, PayPal, QuickBooks Payments, Square, Authorize.Net, and an own-brand Pay by Bank product (Plaid + Stripe ACH) launched 2024. Embedded finance is a monetization layer on top of the core e-signature workflow rather than a standalone product.
Product timeline
2011
Founded in Minsk, Belarus as Quote Roller· pivot
2013
Rebranded/launched PandaDoc document automation platform· pivot
2014
Moved HQ to Silicon Valley· pivot
2015
Series A $5M led by Altos Ventures· ipo
2017
Opened St. Petersburg, Florida office· pivot
2021
Series C at $1B unicorn valuation· ipo
2024
Launched Pay by Bank (ACH via Plaid + Stripe) for in-document payments· banking
The stack
3 layers disclosed in PandaDoc’s embedded-finance stack
Payments / PSP
Open banking
in the full report
Accounting
in the full report
Accounting gap: minor
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.