“Can a vertical PMS for independent short-term-rental hosts capture the payment, working capital, and insurance layers before horizontal fintechs commoditize them?”
Founded 2012 in Barcelona as a Shopify-for-vacation-rentals — helping independent hosts build direct-booking websites and reduce dependency on Airbnb/Booking.com/Vrbo. Layered on channel-manager sync, guest messaging, and dynamic pricing to become an all-in-one PMS. In 2025 pivoted into embedded finance with Lodgify Payments (Stripe-powered, U.S. only initially), Lodgify Capital, and Safely-powered damage protection — moving from pure SaaS to a monetize-the-payment-flow model. 2026 rebrand centers on AI (AI Co-Host, MCP) as the new distribution layer.
Lodgify processes payments through Stripe, Braintree, Authorize.Net and PayPal.
Lodgify uses Authenticate.com for KYC and identity verification.
Lodgify's lending and capital products are provided by Lodgify Capital (in-house branding).
Lodgify's embedded insurance is provided by Safely.
Lodgify integrates with Clearing and VRPlatform.
The Embedded Finance Index 2026 maps 5 layers in Lodgify's stack: Payments / PSP (Stripe, Braintree, Authorize.Net and PayPal); Lending (Lodgify Capital (in-house branding) and Lodgify Capital); Insurance (Safely); KYC (Authenticate.com); Accounting (Clearing and VRPlatform).
Lodgify was founded by Dennis Klett and Marco De Gregorio and is founded in 2012, headquartered in Barcelona, Spain.
Lodgify has raised $48.6M in total (latest round: Series B, 2022).
Get a read on where your own stack stands against Lodgify and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.