“Can an influencer-led neobank survive its reputational and regulatory crises by pivoting to underbanked LATAM markets via BaaS alliances?”
Founded 2019 as an influencer-marketed neobank targeting Millennial and Gen-Z, positioning itself against Monzo and Revolut. After early 2020 troubles (FCA warning, technology partners publicly disavowing the company), Lanistar pivoted to Latin America, launching first in Brazil via a Mastercard BaaS 'one-stop shop' alliance in 2023 before attempting UK re-entry. The company has been in distress with two winding-up petitions filed since late 2024.