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Kroger

“Can one of America's largest grocers use the highest-frequency retail category — the weekly grocery run — to pull customer payments off card rails and recapture interchange?”

Founded1883
HQCincinnati, Ohio, USA
FoundersBernard Kroger
Latest roundPublicly traded (NYSE: KR)
IndustryE-commerce / Retail
Websitekroger.com ↗
The story

Kroger is a 140-year-old grocery retailer that has steadily layered embedded financial services onto its core supermarket business — a branded Mastercard credit card, a REWARDS debit card linked directly to customer checking accounts, in-store Money Services (check cashing, bill pay, money transfers via Western Union/Ria, money orders, prepaid cards), and the Kroger Pay in-app wallet. Its financial-services ambition is defensive and interchange-driven: grocery is the highest-frequency retail category in the US, and Kroger is exploring pay-by-bank rails alongside peers Walmart and Ahold Delhaize to route transactions off Visa/Mastercard. Payment processing was consolidated under Worldpay in a 2025 exclusive multi-year agreement.

Last 12 months
2026-09-24
In the September 2026 recap →
2025-10
In the October 2025 recap →
2024-09
In the September 2024 recap →
Product timeline
1883
Bernard Kroger founds the Great Western Tea Company in Cincinnati· founding
2015
Launches Kroger REWARDS Debit Card linking Shopper's Card to a bank account· card
2018
Launches Kroger Pay mobile wallet in-app· card
2024
Signs $5B revolving credit agreement led by Wells Fargo and Citibank· financing
2025
Signs exclusive long-term payment processing agreement with Worldpay for in-store, online, and mobile transactions· payments
2026
Replaced its U.S. Bank co-brand credit card with the Kroger Rewards World Elite Mastercard, issued by First Bank and Trust with Imprint as the card-issuing/program-management platform.· card
Regulated entities
1
regulatory licence held by Kroger
Licence types, jurisdictions and registered entities are not published on this page. Get the monthly recap for new licences and charter moves as they happen.
The stack
5 layers disclosed in Kroger’s embedded-finance stack
Payments / PSP
Built in-house · Worldpay
Card issuing
Imprint
Card network
Mastercard, Visa
Sponsor bank
First Bank and Trust
FX & payouts
Western Union, Ria
Payments / PSP
Built in-house — Kroger Pay
Hover or tap a floor for details.
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Accounting gap: none

Kroger — frequently asked

What bank does Kroger use?

Kroger discloses First Bank and Trust as its sponsor bank, according to the Embedded Finance Index 2026.

Is Kroger a bank?

Kroger does not disclose a bank charter of its own; its banking services are provided through First Bank and Trust.

Who is Kroger's payment processor?

Kroger processes payments through Worldpay and Kroger Pay (self-operated).

Who issues Kroger's cards?

Kroger's cards are issued through Imprint on the Mastercard and Visa networks.

Who handles Kroger's FX and cross-border payouts?

Kroger uses Western Union and Ria for FX and cross-border payouts.

What is Kroger's embedded finance stack?

The Embedded Finance Index 2026 maps 5 layers in Kroger's stack: Payments / PSP (Worldpay and Kroger Pay (self-operated)); Card issuing (Imprint); Card network (Mastercard and Visa); Sponsor bank (First Bank and Trust); FX & payouts (Western Union and Ria).

Who founded Kroger?

Kroger was founded by Bernard Kroger and is founded in 1883, headquartered in Cincinnati, Ohio, USA.

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