“Can a vertically integrated, modern issuing-and-processing platform displace legacy co-brand card issuers (Synchrony, Barclays, Citi Retail) for iconic consumer brands?”
Founded in 2020 (previously known as DITU / Opal Payments), Imprint launched as a modern co-branded credit card platform building its own issuing-and-processing stack — ImprintCore — rather than relying on third-party BaaS providers. The company moved upmarket from early DTC partners (WeWoreWhat, BurgerFi) to large enterprise brands (Shell, Rakuten, Booking.com, Turkish Airlines, Brooks Brothers). Reached unicorn status in December 2025, positioning itself as a vertically integrated alternative to legacy co-brand issuers like Synchrony and Barclays.
Imprint discloses ImprintCore (in-house) as its banking provider, according to the Embedded Finance Index 2026.
Imprint does not disclose a bank charter of its own; its banking services are provided through ImprintCore (in-house).
Imprint processes payments through ImprintCore (self-operated).
Imprint's cards are issued through ImprintCore (in-house).
Imprint's lending and capital products are provided by ImprintCore (in-house).
Imprint runs its ledger on ImprintCore proprietary immutable ledger (in-house).
The Embedded Finance Index 2026 maps 5 layers in Imprint's stack: Payments / PSP (ImprintCore (self-operated)); Banking / BaaS (ImprintCore (in-house)); Card issuing (ImprintCore (in-house)); Ledger (ImprintCore proprietary immutable ledger (in-house)); Lending (ImprintCore (in-house), Co-branded credit cards and Installment loans).
Imprint was founded by Daragh Murphy and Gaurav Ahuja and is founded in 2020, headquartered in New York, NY.
Imprint has raised ~$340M+ in total (latest round: Series D, December 2025; valuation: $1.2B).
Get a read on where your own stack stands against Imprint and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.