Imprint
Also a provider — view Imprint’s profile →“Can a vertically integrated, modern issuing-and-processing platform displace legacy co-brand card issuers (Synchrony, Barclays, Citi Retail) for iconic consumer brands?”
Founded2020
HQNew York, NY
FoundersDaragh Murphy, Gaurav Ahuja
Total raised~$340M+
Latest roundSeries D, December 2025
Valuation$1.2B
IndustryInfrastructure / Card issuing
The story
Founded in 2020 (previously known as DITU / Opal Payments), Imprint launched as a modern co-branded credit card platform building its own issuing-and-processing stack — ImprintCore — rather than relying on third-party BaaS providers. The company moved upmarket from early DTC partners (WeWoreWhat, BurgerFi) to large enterprise brands (Shell, Rakuten, Booking.com, Turkish Airlines, Brooks Brothers). Reached unicorn status in December 2025, positioning itself as a vertically integrated alternative to legacy co-brand issuers like Synchrony and Barclays.
Product timeline
2020
Founded as co-branded credit card platform (formerly DITU / Opal Payments)· pivot
2022
Launched co-brand cards with BurgerFi, Selina, WeWoreWhat, Westgate Resorts· card
2023
Launched H-E-B and Central Market cash-back credit cards· card
2024
Launched Brooks Brothers World Mastercard; named to Forbes Next Billion-Dollar Startups· card
2025
Closed $500M warehouse facility led by Mizuho, Truist, HSBC (~$1B total lending capacity)· lending
2025
Series D at $1.2B valuation; partnerships expanded to Shell, Rakuten, Booking.com, Fetch· card
In the press
embeddedfinancereview.com ↗Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
The stack
5 layers disclosed in Imprint’s embedded-finance stack
Payments / PSP
ImprintCore (self-operated)
Banking / BaaS
in the full report
Card issuing
in the full report
Ledger
in the full report
Lending
in the full report
Accounting gap: none
6 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.