Jeal
“Can a 40-year-old Australian automotive vertical SaaS stay the default DMS for used-car dealers and mechanics as buying moves online?”
Founded1983
HQSt Marys, NSW, Australia
IndustryVertical SaaS / Automotive
The story
Jeal Computer Services is a long-established (founded 1983) Australian vertical SaaS vendor focused on the automotive aftermarket — used-car dealers (EasyCars DMS), mechanical workshops (Workshop Mate) and dealer websites (Websites Made Easy). It is a small privately held business (~13 employees) headquartered in St Marys, NSW. Embedded finance is not a core product line; its finance-adjacent exposure is limited to Xero accounting integration, direct-debit collection for its own subscription fees, and referrals to third-party motor-finance companies following ASIC's 2018 flex-commission reforms.
Last 12 months
Product timeline
0
Launched EasyCars Dealer Management System for used-car, caravan, truck, motorbike and boat dealers.· product
0
Launched Workshop Mate workshop management system for mechanics and spare parts centres.· product
0
Launched Websites Made Easy and EasyAd advertising integration for dealer websites.· product
1983
Jeal Computer Services founded in Australia to build industry-specific software.· founding
2021
Deepened Xero accounting integration for EasyCars (webinar with Xero Partnership Manager).· product
2025
Published updated EasyCars/Jeal Privacy Policy covering EasyForms digital document & signature platform.· product
The stack
1 layer disclosed in Jeal’s embedded-finance stack
Accounting
Accounting gap: minor