“Can a vertical SaaS platform for youth activity centers capture the majority of its clients' payment volume and then leverage that data to become their embedded financial services provider?”
Founded in 2004 as pure class management software for gymnastics gyms, Jackrabbit expanded its vertical SaaS footprint to cover dance, swim, cheer, music, and a dozen other youth activity categories. The company then layered in embedded payments (Jackrabbit Pay, 2023) and embedded lending (Jackrabbit Capital powered by Adyen, 2025), following the classic vertical SaaS playbook of monetizing payment volume before moving into financial services. The platform now serves 7,000+ locations across 36 countries and is using its payment processing relationship as the underwriting signal for working-capital loans.
Jackrabbit processes payments through Adyen.
Jackrabbit's lending and capital products are provided by Adyen.
The Embedded Finance Index 2026 maps 2 layers in Jackrabbit's stack: Payments / PSP (Adyen); Lending (Adyen and Jackrabbit Capital).
Jackrabbit was founded by Mark Mahoney and Mike Carper and is founded in 2004, headquartered in Huntersville, NC, USA.
Jackrabbit has raised $984K (PPP debt only — no disclosed equity rounds) in total (latest round: Debt - PPP, April 2020).
Get a read on where your own stack stands against Jackrabbit and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.