“Can Affirm's flexible pay-over-time instalment product gain meaningful adoption in the UK BNPL market?”
Its Flexible Pay appears to be Affirm's branded pay-over-time product offering launched in the UK market, providing consumers with flexible instalment payment options at the point of sale. The product is positioned as a BNPL/pay-later solution embedded within merchant checkout flows. Public evidence is limited, and the company profile cannot be fully constructed from available data.
Its Flexible Pay's lending and capital products are provided by Affirm.
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