“Can the dominant veterinary diagnostics company become the operating and financial system of the veterinary clinic?”
IDEXX has built the dominant veterinary diagnostics franchise (reference labs, in-house analyzers, SNAP tests) and expanded into veterinary practice management software through acquisitions like ezyVet, SmartFlow, Animana, and Cornerstone. The embedded finance angle is IDEXX Payments — a Fiserv-powered integrated payments product bundled into Cornerstone and Neo — extending the platform from clinical workflow into merchant acquiring for veterinary practices.