“Can a channel-manager/PMS become the AI-powered operating system for independent short-term rental hosts without becoming a payments company?”
Founded in 2017 as Syncbnb, a calendar/rate sync tool for short-term rental hosts. Rebranded to Hosthub in 2021 after weathering COVID and merging with LatAm player Getabed, positioning itself as a broader property management platform (PMS + channel manager + booking engine + AI co-host). The embedded finance angle is limited — Hosthub sells software subscriptions and does not act as merchant of record for bookings; instead it built a custom Vrbo API integration explicitly to let Vrbo keep handling payments, and its own booking engine passes hosts to third-party payment gateways.
Hosthub integrates with Elorus (via Etherly Sync), Oxygen Pelatologio, REI Hub, Clyr, Shared Economy Tax and MyDATA (Greek IAPR).
The Embedded Finance Index 2026 maps 3 layers in Hosthub's stack: Payments / PSP (Stripe and PayPal); Accounting (Elorus (via Etherly Sync), Oxygen Pelatologio, REI Hub, Clyr and 2 others); Spend / AP (Clyr).
Hosthub was founded by Alexander Caravitis and Petros Ziogas and is founded in 2017, headquartered in Amaroúsion, Attiki, Greece.
Hosthub's acquisitions include Getabed (2020).
Get a read on where your own stack stands against Hosthub and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.