“Can a white-label all-in-one marketing/CRM platform become the operating system of record for digital agencies and their SMB clients?”
HighLevel is a horizontal marketing/CRM SaaS for agencies (white-labeled, resold to SMB clients). Embedded finance is a thin layer: the company exposes Payments & Invoicing as a feature but routes transactions through third-party PSPs (Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay) chosen by the sub-account, rather than operating its own payments rail. The Marketplace/Payments API lets developers plug in additional processors.
Highlevel processes payments through Stripe Connect, PayPal, NMI, Authorize.net, Square, Adyen and Razorpay.
Highlevel is founded in 2018 and headquartered in Dallas, Texas, United States.
Highlevel has raised $60.0M in total.
Get a read on where your own stack stands against Highlevel and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.