“Can a century-old European insurer embed its insurance products seamlessly into retail, financial, and logistics partner ecosystems across Latin America and Europe?”
Founded in 1903 as a German industrial liability insurer, HDI evolved into a diversified multi-brand insurance group under Talanx AG by the late 1990s. In Brazil, HDI Seguros operates as a retail and affinity insurance company, distributing products through brokers, retailers, supermarket networks, and private-label card partners. The group has more recently moved toward embedded insurance through the creation of HDI Embedded in 2023, signaling a strategic shift toward API-driven, partner-integrated insurance distribution across Europe and Latin America.
HDI Seguros processes payments through Adyen.
HDI Seguros is founded in 1903 and headquartered in São Paulo, SP, Brazil.
Get a read on where your own stack stands against HDI Seguros and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.