Grubtech
“Can a middleware operating system for restaurants unify every order, POS, and delivery integration into one dashboard globally?”
Founded2019
HQDubai, United Arab Emirates
Total raised$33.4M
Latest roundPre-Series A, 2025
IndustryVertical SaaS / Restaurants
The story
Grubtech launched in 2019 as a middleware layer (gOnline) to unify fragmented POS, ERP, aggregator, and delivery-platform touchpoints for restaurants and cloud kitchens. It has scaled to 10,000+ restaurants across 28 markets in MENA and Europe, remaining a pure vertical-SaaS operations platform rather than moving into embedded financial products.
Last 12 months
Product timeline
2019
Founded in Dubai to build middleware connecting POS, aggregators, and delivery for restaurants and cloud kitchens.· pivot
2022
Raised $13M Series A to accelerate international growth.· banking
2025
Raised $3.4M pre-Series A to expand cloud kitchen technology across MENA, Europe, and Americas.· banking
The stack
1 layer disclosed in Grubtech’s embedded-finance stack
Accounting
FoodicsSquare
Accounting gap: significant