“Can a vertical SaaS platform built for pet care facilities become the all-in-one financial and operational OS for the pet care industry by embedding payments and capital access directly into its software?”
Founded in 2021 as a booking engine for pet care facilities, Goose quickly expanded into a full pet care operating system covering boarding, daycare, grooming, retail, and training. The company's strategic differentiation shifted toward embedded finance in 2025 when it integrated Adyen Capital to offer pet care businesses fast access to working capital directly inside the platform. Goose is positioning itself as the financial and operational backbone for the pet care industry, embedding payments, capital, and data tools into a single vertical SaaS stack.
Goose processes payments through Adyen.
Goose's lending and capital products are provided by Adyen.
The Embedded Finance Index 2026 maps 2 layers in Goose's stack: Payments / PSP (Adyen); Lending (Adyen and Adyen Capital).
Goose was founded by Drew Brinkoetter and Chris Tilson and is founded in 2021, headquartered in Chicago, IL, United States.
Goose has raised $48.8M in total (latest round: Series A, 2026).
Get a read on where your own stack stands against Goose and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.