“Can the operating system for golf tournaments and pro shops own every workflow at the club — while keeping payments, capital and identity as thin passthroughs?”
Founded 2009 as Golf Trip Genius solving tee-sheet pairing problems for buddy trips, the company expanded into league management (2012) then tournament management (2014), which became its flagship. It has since become the golf industry's dominant vertical SaaS platform — powering 40M+ annual rounds across 11,500 clubs and 60+ countries, including operating the USGA GHIN handicap system. Embedded finance is intentionally minimal: payment collection is delegated to Stripe (and Worldpay via OB Payment) through connected-account models where funds settle directly to the customer club's bank, so Golf Genius carries no MoR, treasury, or licensing exposure.
The Embedded Finance Index 2026 maps 2 layers in Golf Genius's stack: Payments / PSP (Stripe and Worldpay); Spend / AP (BILL).
Golf Genius was founded by Mike Zisman and is founded in 2009, headquartered in Wayne, Pennsylvania, USA.
Golf Genius has raised $34.7M in total (latest round: PE Growth).
Get a read on where your own stack stands against Golf Genius and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.