Glofox
“Can a boutique-fitness SaaS become the operating system — payments, lending, member app — for every gym on earth?”
Founded2014
HQDublin, Ireland
FoundersConor O'Loughlin, Anthony Kelly, Finn Hegarty
Total raised~$25M+ (pre-acquisition)
Latest roundAcquired by ABC Fitness Solutions
Valuationundisclosed
IndustryVertical SaaS / Fitness
The story
Founded 2014 by three Irish founders to modernize gym and boutique-studio management. Grew organically to 500+ customers before raising Series A from Octopus in 2019. The 2020 pandemic forced a pivot toward live-streaming/on-demand content, funded by a $10M round. In 2021 Glofox became the first fitness SaaS to embed Stripe Capital lending. Acquired by ABC Fitness Solutions in 2022, now operates as ABC Glofox alongside Trainerize, Ignite, EVO, and GymSales.
Last 12 months
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Product timeline
2014
Founded in Dublin as gym management software for boutique fitness studios· pivot
2019
Launched GoCardless direct debit integration for recurring membership payments· banking
2020
Raised $10M and launched live streaming / on-demand content platform during pandemic· pivot
2021
Deployed Stripe Capital to offer embedded financing to gyms — first fitness management platform to do so· lending
2022
Acquired by ABC Fitness Solutions and rebranded as ABC Glofox· acquisition
The stack
5 layers disclosed in Glofox’s embedded-finance stack
Payments / PSP
Lending
in the full report
Open banking
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: significant
5 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.