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Glofox

“Can a boutique-fitness SaaS become the operating system — payments, lending, member app — for every gym on earth?”

Founded2014
HQDublin, Ireland
FoundersConor O'Loughlin, Anthony Kelly, Finn Hegarty
Total raised~$25M+ (pre-acquisition)
Latest roundAcquired by ABC Fitness Solutions
Valuationundisclosed
IndustryVertical SaaS / Fitness
The story

Founded 2014 by three Irish founders to modernize gym and boutique-studio management. Grew organically to 500+ customers before raising Series A from Octopus in 2019. The 2020 pandemic forced a pivot toward live-streaming/on-demand content, funded by a $10M round. In 2021 Glofox became the first fitness SaaS to embed Stripe Capital lending. Acquired by ABC Fitness Solutions in 2022, now operates as ABC Glofox alongside Trainerize, Ignite, EVO, and GymSales.

Last 12 months
—
Product timeline
2014
Founded in Dublin as gym management software for boutique fitness studios· pivot
2019
Launched GoCardless direct debit integration for recurring membership payments· banking
2020
Raised $10M and launched live streaming / on-demand content platform during pandemic· pivot
2021
Deployed Stripe Capital to offer embedded financing to gyms — first fitness management platform to do so· lending
2022
Acquired by ABC Fitness Solutions and rebranded as ABC Glofox· acquisition
The stack
5 layers disclosed in Glofox’s embedded-finance stack
Payments / PSP
StripeStripe ConnectGoCardless
Lending
in the full report
Open banking
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: significant
5 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Glofox — frequently asked

Who is Glofox's payment processor?

Glofox processes payments through Stripe, Stripe Connect and GoCardless.

Who provides Glofox's lending?

Glofox's lending and capital products are provided by Stripe Capital.

Which open banking provider does Glofox use?

Glofox connects to bank accounts through GoCardless.

Who handles Glofox's FX and cross-border payouts?

Glofox uses Stripe for FX and cross-border payouts.

Which accounting software does Glofox integrate with?

Glofox integrates with GymSales.

What is Glofox's embedded finance stack?

The Embedded Finance Index 2026 maps 5 layers in Glofox's stack: Payments / PSP (Stripe, Stripe Connect and GoCardless); Lending (Stripe Capital and Stripe Capital loans for gyms via Glofox Payments); Open banking (GoCardless); FX & payouts (Stripe); Accounting (GymSales).

Who founded Glofox?

Glofox was founded by Conor O'Loughlin, Anthony Kelly and Finn Hegarty and is founded in 2014, headquartered in Dublin, Ireland.

How much funding has Glofox raised?

Glofox has raised ~$25M+ (pre-acquisition) in total (latest round: Acquired by ABC Fitness Solutions; valuation: undisclosed).

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