“Can a mobile app studio scale a portfolio of subscription wellness apps to compete with category-leading single-product apps like Noom, Calm, and Fitbod?”
Founded 2016 as a music app studio (piano/guitar/DJ tutorials). Pivoted in 2020-2023 into health & wellness subscription apps (Luvly face yoga, Dancebit, NutriMate, FitMe, EnjoyMe), following the direct-to-consumer performance-marketing playbook popularized by AppLovin-era subscription studios. Today Gismart is effectively a portfolio of subscription mobile apps monetizing via Apple/Google IAP plus direct web checkout, not a fintech.
Gismart processes payments through Stripe, PayPal, Apple App Store IAP and Google Play Billing.
Gismart is founded in 2016 and headquartered in London, United Kingdom (151 Wardour Street, W1F 8WE).
Gismart has raised GBP266K in total.
Get a read on where your own stack stands against Gismart and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.