“Can a decade-old SMB self-storage SaaS remain the default entry-tier product for single-facility operators inside Storable's consolidating vertical stack?”
Founded 2008 in St. George, Utah after founders Ken Hendrickson and Jimmy Sorenson pivoted from a failed personal-finance software (Anagram Financial) to a self-storage management SaaS during the great recession. Grew into a leading solution for single-facility and small-portfolio storage operators, adding integrated payments (Yapstone/Rentpayment in 2013, later Payrix), tenant protection insurance, and a website builder. Acquired by Storable in 2020, becoming the SMB-tier product within Storable's end-to-end self-storage platform (alongside SiteLink and Storable Edge for larger operators).