Drip
“Can a mid-market ecommerce marketing automation platform stay relevant against Klaviyo without expanding beyond email/SMS?”
HQMinneapolis, Minnesota, United States
IndustryHorizontal SaaS / Marketing Automation
The story
Drip is a marketing automation / ecommerce CRM platform (Drip Global, Inc., a subsidiary of Leadpages) focused on email and SMS marketing for ecommerce brands. It is not a fintech and does not operate embedded financial products; its only 'money' surface area is billing customers for its SaaS subscription and integrating with ecommerce payment tools (Stripe, PayPal, Braintree) to sync customer/order data for marketing.
Last 12 months
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Product timeline
2016
Drip acquired by Leadpages· acquisition
2022
Drip acquired Sleeknote· acquisition
Acquisitions
The stack
1 layer disclosed in Drip’s embedded-finance stack
Accounting gap: none