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Drip

“Can a mid-market ecommerce marketing automation platform stay relevant against Klaviyo without expanding beyond email/SMS?”

HQMinneapolis, Minnesota, United States
IndustryHorizontal SaaS / Marketing Automation

The story

Drip is a marketing automation / ecommerce CRM platform (Drip Global, Inc., a subsidiary of Leadpages) focused on email and SMS marketing for ecommerce brands. It is not a fintech and does not operate embedded financial products; its only 'money' surface area is billing customers for its SaaS subscription and integrating with ecommerce payment tools (Stripe, PayPal, Braintree) to sync customer/order data for marketing.

Last 12 months

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Product timeline

2016

Drip acquired by Leadpages· acquisition

2022

Drip acquired Sleeknote· acquisition

Acquisitions

Sleeknote2022

Danish onsite lead-capture / popup tool folded into Drip's marketing suite.

The stack

1 layer disclosed in Drip’s embedded-finance stack

Accounting

Sage Stripe PayPal Braintree ShopifyZapier

Accounting gap: none

Drip — frequently asked

Which accounting software does Drip integrate with?

Drip integrates with Sage, Stripe, PayPal, Braintree, Shopify and Zapier.

Where is Drip headquartered?

Drip is headquartered in Minneapolis, Minnesota, United States.

What companies has Drip acquired?

Drip's acquisitions include Sleeknote (2022).

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