DAT Freight & Analytics
“Can the dominant freight load board become the end-to-end operating and financial OS — matching, tracking, factoring, banking, cards — for North American trucking?”
Founded1978
HQPortland, Oregon, USA (Tigard/Beaverton)
FoundersAl Jubitz
Total raisedN/A (subsidiary of Roper Technologies, Nasdaq: ROP)
Latest roundAcquired by Roper Technologies
IndustryVertical SaaS / Freight & Logistics
The story
Founded 1978 as a physical load board at a Portland truck stop; evolved from bulletin boards to satellite terminals to a SaaS+API freight marketplace. Since being acquired by Roper Technologies, DAT has consolidated the freight-tech stack via acquisitions of Convoy Platform, Trucker Tools, and Outgo (2024), pushing into embedded finance — factoring, banking, and cards for carriers — to become the end-to-end operating and payments layer for North American trucking.
Product timeline
1978
Founded as Dial-A-Truck at Jubitz truck stop in Portland, OR· founding
1989
Rebranded from Dial-A-Truck to DAT Services· pivot
1995
Launched Transportation Terminal — first real-time satellite freight-matching in North America· product
2020
Rebranded from DAT Solutions to DAT Freight & Analytics· pivot
2023
Partnered with Verosint for AI-powered identity verification / anti-fraud· product
2024
Acquired Outgo (freight factoring & fintech) — embedded finance entry· acquisition
2024
Acquired Trucker Tools (load-visibility platform)· acquisition
2025
Acquired Convoy Platform (automated freight matching)· acquisition
Acquisitions
Outgo2024
Freight factoring and fintech platform (banking, cards, instant payments) founded 2022 by ex-Uber/Convoy technologists — embedded into DAT One
Convoy Platform2024
Automated freight-matching technology acquired after Convoy's shutdown
Trucker Tools2024
Load-visibility and tracking platform for carriers and brokers
Freight Market Intelligence Consortium (FMIC)2020
Freight intelligence / benchmarking data provider
The stack
6 layers disclosed in DAT Freight & Analytics’s embedded-finance stack
Payments / PSP
Outgo (self-operated)
Banking / BaaS
in the full report
Card network
in the full report
Lending
in the full report
KYC
in the full report
Sponsor bank
in the full report
Accounting gap: significant
10 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.