Convious
“Can a vertical SaaS become the single operational backbone for theme parks, zoos and attractions across online, kiosk and POS channels?”
Founded2017
HQAmsterdam, Netherlands
Total raised$25.1M
Latest roundSeries A extension, $9M (total Series A $20M)
IndustryVertical SaaS / Attractions & Leisure
The story
Convious began in 2017 as a dynamic-pricing and AI-driven online ticketing tool for theme parks, zoos and aquariums. It has since expanded from a bolt-on checkout widget into a full-stack commerce backend for leisure venues — adding a cloud POS, self-service kiosks and a Control Panel with unified pricing, marketing and reporting. Its embedded finance surface is deliberately shallow: it is a merchant-of-record-adjacent SaaS that hands transaction processing to Adyen and Mollie rather than becoming a payfac itself.
Product timeline
2017
Founded in Amsterdam as an AI-powered e-commerce platform for the experience/attractions economy.· pivot
2023
Series A extension of $9M led by Wille Finance brings total Series A to $20M.· funding
2026
Launched all-in-one platform combining online Checkout, POS, self-service Kiosk and Control Panel; teased Convious MCP for LLM-native operational AI.· banking
The stack
3 layers disclosed in Convious’s embedded-finance stack
KYC
in the full report
Accounting
in the full report
Accounting gap: significant
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.