ChannelEngine
“Can one integration layer own the operating system for selling across every marketplace, social commerce and AI shopping surface without touching the money flow?”
Founded2013
HQLeiden, Netherlands
FoundersJorrit Steinz
Total raised$57M
Latest roundSeries B, 2022
IndustryHorizontal SaaS / E-commerce
The story
ChannelEngine started in 2013 as a marketplace listing/order integration layer for brands and retailers on Amazon, eBay and other online marketplaces. After a $50M Series B in 2022 the company scaled into a broader ecommerce operating platform covering 1,300+ channels. In 2026 it extended into agentic commerce — plugging merchants into ChatGPT and other AI shopping surfaces via the Agentic Commerce Protocol — while explicitly keeping payment settlement on the merchant's own Stripe/Adyen accounts rather than becoming a payment facilitator itself.
Product timeline
2013
Founded in Leiden by Jorrit Steinz as a marketplace integration platform.· pivot
2022
Raised $50M Series B led by Atomico to scale ecommerce and marketplace management suite globally.· funding
2026
Launched support for agentic commerce channels including ChatGPT via the Agentic Commerce Protocol.· product
The stack
1 layer disclosed in ChannelEngine’s embedded-finance stack
Accounting
NetSuiteSAPMicrosoft Dynamics Business CentralAdobe Commerce (Magento 2)ShopifyBigCommerceAkeneoLogic4
Accounting gap: minor