Bookingkit
“Can a vertical SaaS for tours & activities become the AI-powered booking OS for European attractions?”
Founded2014
HQBerlin, Germany
FoundersChristoph Kruse, Lukas C. C. Hempel
Total raised€11M
Latest roundSeries C
IndustryVertical SaaS / Tours, Activities & Attractions
The story
Bookingkit started in 2014 as a booking and reservation SaaS for European tours, activities, and attractions operators. Over a decade it grew from a pure booking-management product into a channel-manager and marketplace (bookingkit-reach) connecting operators to OTAs and resellers like Google Things to Do. Most recently the company has re-positioned itself as an AI-first Success Platform, layering an AI Revenue Engine, AI-powered webshop, and AI Sales & Support Agent on top of the core booking workflow — while payments remain fully outsourced to Stripe.
Product timeline
2014
Founded in Berlin by Christoph Kruse and Lukas C. C. Hempel as SaaS for tours & activities providers· founding
2017
Series B funding, Müller Medien joins as investor· funding
2020
Series C funding round to expand across European markets· funding
2024
Launch of bookingkit-reach channel management / marketplace features for vendors and resellers· product
2025
AI Revenue Engine, AI Sales & Support Agent (powered by Punku), Revenue Boosting Webshop launched· product
The stack
4 layers disclosed in Bookingkit’s embedded-finance stack
KYC
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: significant
14 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.