“Can a vertical SaaS for tours & activities become the AI-powered booking OS for European attractions?”
Bookingkit started in 2014 as a booking and reservation SaaS for European tours, activities, and attractions operators. Over a decade it grew from a pure booking-management product into a channel-manager and marketplace (bookingkit-reach) connecting operators to OTAs and resellers like Google Things to Do. Most recently the company has re-positioned itself as an AI-first Success Platform, layering an AI Revenue Engine, AI-powered webshop, and AI Sales & Support Agent on top of the core booking workflow — while payments remain fully outsourced to Stripe.
Bookingkit uses Stripe for KYC and identity verification.
Bookingkit uses Stripe for FX and cross-border payouts.
Bookingkit integrates with Zapier, HubSpot, Mailchimp, Papershift, Korona POS, Fattutto, Beckerbillett, amepheas and 4 others.
The Embedded Finance Index 2026 maps 4 layers in Bookingkit's stack: Payments / PSP (Stripe and SumUp); KYC (Stripe); FX & payouts (Stripe); Accounting (Zapier, HubSpot, Mailchimp, Papershift and 8 others).
Bookingkit was founded by Christoph Kruse and Lukas C. C. Hempel and is founded in 2014, headquartered in Berlin, Germany.
Bookingkit has raised €11M in total (latest round: Series C).
Get a read on where your own stack stands against Bookingkit and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.