ApparelMagic
“Can the incumbent apparel ERP monetize its system-of-record position by embedding payments, factoring, and AI agents into the fashion brand's daily workflow?”
Founded1984
HQWest Palm Beach, Florida, United States
IndustryVertical SaaS / Fashion & Apparel ERP
The story
ApparelMagic is a 40+ year old vertical SaaS ERP for fashion brands, manufacturers, and wholesalers. Long-standing category leader in apparel-specific PLM/ERP with QuickBooks/Xero connectivity. Recent strategic evolution is two-fold: (1) an AI layer (ApparelMagic Intelligence, MCP, agents) built on OpenAI/Anthropic/Replicate, and (2) embedded finance via ApparelMagic Pay (card acceptance) and a Hilldun factoring integration that surfaces working capital directly inside the ERP workflow — turning a system of record into a system of transaction for fashion brands.
Product timeline
1984
ApparelMagic founded as apparel industry software provider· founding
2020
Cloud-based ERP/PLM/CRM platform serves global fashion brands· product
2025
Launched ApparelMagic Intelligence — AI agents (Inventory, Sales, Finance, Product Dev), Copilot, MCP access, and AI Designer· product
2025
Partnership with Hilldun Corporation for embedded factoring/working capital· lending
2025
ApparelMagic Pay launched — embedded card acceptance for B2B stores and invoices· banking
The stack
4 layers disclosed in ApparelMagic’s embedded-finance stack
Payments / PSP
Lending
in the full report
Open banking
in the full report
Accounting
in the full report
Accounting gap: none
6 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.