← State of Embedded Finance 2026

PhonePe

Can India's largest UPI payments app translate 600M consumers and 35M merchants into a vertically integrated, publicly listed financial services conglomerate spanning payments, lending, insurance, and wealth?

Founded2015
HQBengaluru, Karnataka, India
FoundersSameer Nigam, Rahul Chari, Burzin Engineer
Latest roundIPO (filed UDRHP-I January 2026)
IndustryFintech / Consumer banking
The story

Founded 2015 as FX Mart, rebranded to PhonePe and acquired by Flipkart (then Walmart) — built India's largest UPI payments app with 600M+ users. Has aggressively expanded from a payments app into a multi-product financial services group: insurance broking, wealth/broking (Share.Market), lending marketplace, and an NBFC-Account Aggregator. The current chapter is becoming a public-listed conglomerate (UDRHP filed January 2026) operating as the financial OS for India.

Last 12 months
2026-01
2025-09
2024-08
Product timeline
2015
PhonePe founded by Sameer Nigam, Rahul Chari, and Burzin Engineer (originally FX Mart).· founding
2016
Flipkart acquires PhonePe; PhonePe app goes live on UPI.· acquisition
2018
Walmart acquires Flipkart, becoming PhonePe's parent.· acquisition
2023
Launched Account Aggregator services (NBFC-AA license from RBI) via PhonePe Technology Services.· banking
2023
Launched Merchant Lending platform for banks/NBFCs to lend to 35M+ merchants.· lending
2024
Launched Credit Line on UPI for merchant payments.· lending
2025
Launched Share.Market wealth platform and Indus Appstore.· pivot
2026
Filed UDRHP-I draft red herring prospectus for IPO.· ipo
Regulated entities
NBFC-AA (Account Aggregator)
India (RBI) · 2023
PhonePe Technology Services Pvt Ltd
Insurance Broking
India (IRDAI)
PhonePe Insurance Broking Services Private Limited
Stock Broker / Wealth
India (SEBI)
PhonePe Wealth Broking Private Limited
Payment Aggregator
India (RBI)
PhonePe Limited
The stack
Payments / PSP
PhonePe Payment Gateway (self-operated)PhonePe Payment Aggregator (self-operated)UPI (self-operated)
Card issuing
SBI Card (co-brand), HDFC Bank (co-brand)
Lending
PhonePe Merchant Lending PlatformPhonePe Personal LoansCredit Line on UPIPhonePe SBI Card Credit CardPhonePe HDFC Bank Credit Card
Open banking
PhonePe Account Aggregator (self-operated)
Accounting gap: significant