Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.
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Founded as a mobile telecom operator, Safaricom pivoted into financial services with the 2007 launch of M-PESA, which grew to process over 60% of Kenya's mobile transactions. Over time, Safaricom evolved from a pure payments platform into a comprehensive embedded-finance ecosystem layering lending, insurance, and cross-border remittances on top of M-PESA's payment rails. The company now operates as a licensed payment service provider and financial super-app, embedding credit, insurance, and developer APIs directly into its telecom infrastructure — making it effectively Africa's most advanced telco-fintech hybrid.
Other BaaS providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/safaricom/install" width="1" height="1" alt="" style="display:none">2 companies are linked to Safaricom in the Embedded Finance Index 2026, through their own public disclosures or Safaricom's published customer list, including M-Pesa and Safaricom M-Pesa Africa.
Safaricom is an embedded-finance provider in BaaS. It ranks #208 of 340 BaaS providers by linked companies.
The most-named BaaS alternatives to Safaricom are Evolve Bank & Trust (71 buyers), Sutton Bank (63 buyers), Cross River (56 buyers), Pathward (48 buyers), ClearBank (39 buyers) and Thread Bank (35 buyers).
Safaricom is founded in 2000 and headquartered in Safaricom House, Waiyaki Way, Westlands, Nairobi, Kenya.
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