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noon payments

Provider
PSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.

noonpayments.com ↗Also analysed as a company — its own stack →
CategoriesPSP
Rank#293 of 528 in PSP
Buyers2 companies
HeadquartersDubai, UAE

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Founders & story · from noon payments’s own dossier

noon Payments originated as the in-house payments infrastructure built by noon — MENA's leading e-commerce marketplace — to handle its own transaction volume across UAE, KSA, and Egypt. The technology was productized and offered externally as a standalone payment gateway for third-party merchants. The company has steadily expanded its MENA regional footprint, obtained regulatory certifications in Saudi Arabia and achieved PCI DSS Level 1 compliance, while adding adjacent products like BNPL (via Tabby and Valu), tokenization, subscriptions, and installments to become the full-suite payments platform of record for MENA businesses.

Recent developments
  • 2026-05noon payments enabled Jaywan (UAE national card scheme) for its merchant network. source ↗
  • 2025-01noon payments introduced Becca AI, an advanced multilingual AI-powered merchant support assistant. source ↗
  • 2024-07Adyen and noon announced a partnership to enhance payment solutions in UAE e-commerce. source ↗
  • 2024-01noon payments obtained SAMA PTSP certification in Saudi Arabia. source ↗
Full dossier: noon payments’s own stack, layer by layer →
Who uses noon payments
2 companies disclose noon payments in their stack
NoonKhalifa Fund
Buyer mix · 2 of 2 classified
Marketplace / Two-sided · 1Vertical SaaS / SME Development Fund · 1
MENA · 2
What the disclosures say
Noon
“Adyen press release (July 2024): 'Adyen, the global financial technology platform of choice for leading businesses, is announcing a partnership with noon, the region's leading e-commerce platform... noon developed noon payments, an in-house infrastructure to support their own payments needs. noon is now partnering with…”
Khalifa Fund
“IBS Intelligence publicly listed Khalifa Fund as a customer in an article titled 'Khalifa Fund and Noon Payments partner to support local SMEs' at ibsintelligence.com/ibsi-news/khalifa-fund-and-noon-payments-partner-to-support-local-smes/”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent noon payments? Claim this profile above to unlock your own full list.
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What noon payments runs on · from its own dossier
The third-party providers noon payments itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose noon payments.
PSP
Adyen
Lending
TabbyValu
Full dossier with evidence for each layer →
Alternatives to noon payments

Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Stripe782 buyers →Adyen317 buyers →PayPal153 buyers →checkout.com114 buyers →worldpay88 buyers →Mollie63 buyers →Braintree57 buyers →Pix50 buyers →
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Ranked #293 of 528 in PSP — Embedded Finance Index 2026
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noon payments — frequently asked

Which companies use noon payments?

2 companies are linked to noon payments in the Embedded Finance Index 2026, through their own public disclosures or noon payments's published customer list, including Noon and Khalifa Fund.

What does noon payments do?

noon payments is an embedded-finance provider in PSP. It ranks #293 of 528 PSP providers by linked companies.

What are the alternatives to noon payments?

The most-named PSP alternatives to noon payments are Stripe (782 buyers), Adyen (317 buyers), PayPal (153 buyers), checkout.com (114 buyers), worldpay (88 buyers) and Mollie (63 buyers).

Where is noon payments headquartered?

noon payments is headquartered in Dubai, UAE.

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