“Can a MENA e-commerce marketplace's in-house payments infrastructure become the dominant third-party payment gateway for merchants across the GCC?”
noon Payments originated as the in-house payments infrastructure built by noon — MENA's leading e-commerce marketplace — to handle its own transaction volume across UAE, KSA, and Egypt. The technology was productized and offered externally as a standalone payment gateway for third-party merchants. The company has steadily expanded its MENA regional footprint, obtained regulatory certifications in Saudi Arabia and achieved PCI DSS Level 1 compliance, while adding adjacent products like BNPL (via Tabby and Valu), tokenization, subscriptions, and installments to become the full-suite payments platform of record for MENA businesses.