Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 4 companies across 2 categories.
Claim this profile. Work at mada? Verify your work email to unlock the full buyer list.
Mada is the Saudi national payment network operated by the Saudi Central Bank (SAMA), not a fintech startup. It is the mandatory domestic card and POS routing layer used by all banks in the Kingdom, serving 17,000+ ATMs and 225,000+ POS terminals. Its 'embedded finance' role is as the underlying rails that other PSPs (Checkout.com, etc.) integrate with to acquire payments in Saudi Arabia.
Full dossier: mada’s own stack, layer by layer →Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
An embeddable badge for mada’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.
<a href="https://www.embeddedfinanceindex.com/vendors/mada?ref=badge">
<img src="https://www.embeddedfinanceindex.com/api/badge/mada.svg"
alt="Ranked #275 of 528 in PSP — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/mada/install" width="1" height="1" alt="" style="display:none">4 companies are linked to mada in the Embedded Finance Index 2026, through their own public disclosures or mada's published customer list, including Tweeq, Lendo, Banque Saudi Fransi and Alrajhi Bank.
mada is an embedded-finance provider in PSP and Card Network. It ranks #275 of 528 PSP providers by linked companies.
The most-named PSP alternatives to mada are Stripe (782 buyers), Adyen (317 buyers), PayPal (153 buyers), Checkout.com (114 buyers), Worldpay (88 buyers) and Mollie (63 buyers).
mada was founded by Saudi Central Bank (SAMA) and is founded in 1990, headquartered in Riyadh, Saudi Arabia.
Get a read on where your own stack stands against mada and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.