Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 3 companies across 1 category.
Claim this profile. Work at Froda? Verify your work email to unlock the full buyer list.
Founded as a direct SME lender in Sweden, Froda evolved into a dual-track business: a direct-to-SME loan and savings product, alongside a B2B embedded lending infrastructure (Froda Embedded / frodaembedded.com) enabling banks, neobanks, fintechs, and PSPs like Worldline, Swedbank Pay, and Lunar to offer white-label business loans through their own platforms. The embedded business offloads credit risk to Froda while allowing partners to monetize without operational complexity. This positions Froda firmly as embedded lending infrastructure rather than merely a consumer-facing fintech lender.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
An embeddable badge for Froda’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.
<a href="https://www.embeddedfinanceindex.com/vendors/froda?ref=badge">
<img src="https://www.embeddedfinanceindex.com/api/badge/froda.svg"
alt="Ranked #54 of 254 in Lending — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/froda/install" width="1" height="1" alt="" style="display:none">3 companies are linked to Froda in the Embedded Finance Index 2026, through their own public disclosures or Froda's published customer list, including Ageras, Spiris and Mimo HQ.
Froda is an embedded-finance provider in Lending. It ranks #54 of 254 Lending providers by linked companies.
The most-named Lending alternatives to Froda are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
Froda is headquartered in Katarinavägen 9, 116 45 Stockholm, Sweden.
Get a read on where your own stack stands against Froda and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.