Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 3 categories.
Claim this profile. Work at Brim Financial? Verify your work email to unlock the full buyer list.
Founded in 2017 as a consumer credit card company by a veteran banker, Brim rapidly pivoted to a Platform-as-a-Service model, positioning itself as white-label card and payments infrastructure for banks, credit unions, and fintechs. The company distinguished itself as the only fintech in Canada licensed to issue credit cards, which became a regulatory moat enabling its B2B enterprise play. By 2021–2022, Brim shifted its growth thesis from direct-to-consumer cards to powering other institutions' card programs, partnering with Mambu for banking-layer integration and Mastercard for US expansion — evolving from a fintech card issuer into a full embedded finance infrastructure platform.
Other Card Issuing providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
An embeddable badge for Brim Financial’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.
<a href="https://www.embeddedfinanceindex.com/vendors/brim-financial?ref=badge">
<img src="https://www.embeddedfinanceindex.com/api/badge/brim-financial.svg"
alt="Ranked #82 of 227 in Card Issuing — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/brim-financial/install" width="1" height="1" alt="" style="display:none">2 companies are linked to Brim Financial in the Embedded Finance Index 2026, through their own public disclosures or Brim Financial's published customer list, including Brim and Truenorth.
Brim Financial is an embedded-finance provider in PSP, Card Issuing and BaaS. It ranks #82 of 227 Card Issuing providers by linked companies.
The most-named Card Issuing alternatives to Brim Financial are Marqeta (66 buyers), Stripe Issuing (32 buyers), Enfuce (25 buyers), Paymentology (23 buyers), Sutton Bank (21 buyers) and Pliant (20 buyers).
Brim Financial was founded by Rasha Katabi and is founded in 2017, headquartered in Toronto, Ontario, Canada.
Brim Financial has raised $410M in total.
Get a read on where your own stack stands against Brim Financial and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.