“Can a Canadian fintech — the only non-bank licensed to issue credit cards in Canada — become the white-label card and payments infrastructure layer for banks, credit unions, and fintechs across North America?”
Founded in 2017 as a consumer credit card company by a veteran banker, Brim rapidly pivoted to a Platform-as-a-Service model, positioning itself as white-label card and payments infrastructure for banks, credit unions, and fintechs. The company distinguished itself as the only fintech in Canada licensed to issue credit cards, which became a regulatory moat enabling its B2B enterprise play. By 2021–2022, Brim shifted its growth thesis from direct-to-consumer cards to powering other institutions' card programs, partnering with Mambu for banking-layer integration and Mastercard for US expansion — evolving from a fintech card issuer into a full embedded finance infrastructure platform.
Brim Financial discloses Mambu as its banking provider, according to the Embedded Finance Index 2026.
Brim Financial does not disclose a bank charter of its own; its banking services are provided through Mambu.
Brim Financial processes payments through Brim Financial (self-operated — EFT, ACH, RTP, bulk invoice payments). Disclosed money-movement rails: ACH and RTP.
Brim Financial's cards are issued through Brim Financial Inc. (in-house, licensed card issuer).
Brim Financial's lending and capital products are provided by i80 Group (credit facility funder).
Brim Financial's embedded insurance is provided by Royal & Sun Alliance Insurance Company of Canada.
The Embedded Finance Index 2026 maps 6 layers in Brim Financial's stack: Payments / PSP (Brim Financial (self-operated — EFT, ACH, RTP, bulk invoice payments)); Money movement (ACH and RTP); Banking / BaaS (Mambu); Card issuing (Brim Financial Inc. (in-house, licensed card issuer)); Lending (i80 Group (credit facility funder), Installment Pay (BNPL on credit card), Funding-as-a-Service ($300M facility via i80 Group for FI/fintech customers) and Brim Business credit card with spend-based credit); Insurance (Royal & Sun Alliance Insurance Company of Canada).
Brim Financial was founded by Rasha Katabi and is founded in 2017, headquartered in Toronto, Ontario, Canada.
Brim Financial has raised $410M in total (latest round: Series B, 2021).
Get a read on where your own stack stands against Brim Financial and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.