“Can a Canadian fintech own the full-stack card and banking infrastructure layer for North American banks, credit unions, and fintechs seeking to launch or modernize credit card and embedded finance products?”
Founded in 2017 by a veteran Canadian banker, Brim started as a direct-to-consumer credit card issuer — the only fintech in Canada licensed to issue credit cards. It pivoted toward a platform-as-a-service model, licensing its end-to-end card and digital banking infrastructure to banks, credit unions, fintechs, and enterprises. The 2021 BNPL push and the 2022 Mambu partnership signaled the full transition from consumer fintech to B2B embedded finance infrastructure. The 2025 i80 Group $300M credit facility furthers the 'Funding-as-a-Service' angle, funding card portfolios originated on Brim's platform.