“Can a Canadian fintech own the full-stack card and banking infrastructure layer for North American banks, credit unions, and fintechs seeking to launch or modernize credit card and embedded finance products?”
Founded in 2017 by a veteran Canadian banker, Brim started as a direct-to-consumer credit card issuer — the only fintech in Canada licensed to issue credit cards. It pivoted toward a platform-as-a-service model, licensing its end-to-end card and digital banking infrastructure to banks, credit unions, fintechs, and enterprises. The 2021 BNPL push and the 2022 Mambu partnership signaled the full transition from consumer fintech to B2B embedded finance infrastructure. The 2025 i80 Group $300M credit facility furthers the 'Funding-as-a-Service' angle, funding card portfolios originated on Brim's platform.
Brim discloses Mambu (platform partnership) as its banking provider, with Canadian Western Bank as its sponsor bank, according to the Embedded Finance Index 2026.
Brim does not disclose a bank charter of its own; its banking services are provided through Canadian Western Bank.
Brim processes payments through Brim Financial (self-operated).
Brim's cards are issued through Brim Financial (self-operated).
The Embedded Finance Index 2026 maps 5 layers in Brim's stack: Payments / PSP (Brim Financial (self-operated)); Banking / BaaS (Mambu (platform partnership)); Card issuing (Brim Financial (self-operated)); Lending (Installment loans on credit cards, Buy Now Pay Later (BNPL) platform-as-a-service and Funding-as-a-Service ($300M credit facility via i80 Group)); Sponsor bank (Canadian Western Bank).
Brim was founded by Rasha Katabi and is founded in 2017, headquartered in Toronto, Ontario, Canada.
Brim has raised CA$25M+ (known equity) in total (latest round: Series B, 2021).
Get a read on where your own stack stands against Brim and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.