Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.
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Binance launched in 2017 as a pure-play crypto spot exchange and rapidly became the world's largest by trading volume, fueled by its BNB token ecosystem and aggressive global expansion. Following CZ's 2023 guilty plea and a $4.3B DOJ/FinCEN settlement, the company pivoted toward regulatory compliance under CEO Richard Teng, pursuing licensed operations in ADGM and other jurisdictions. Binance has since evolved its B2B embedded finance strategy — launching institutional loan products, a white-label Crypto-as-a-Service offering (Binance Link), and Banking Triparty infrastructure for tokenized RWA collateral — repositioning as a regulated crypto infrastructure provider rather than solely a retail exchange.
Other Crypto / Stablecoin providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #27 of 57 in Crypto / Stablecoin — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/binance/install" width="1" height="1" alt="" style="display:none">2 companies disclose Binance in their stack in the Embedded Finance Index 2026, including Zilliqa and Eazy Financial Services (EazyPay).
Binance is an embedded-finance provider in Crypto / Stablecoin. It ranks #27 of 57 Crypto / Stablecoin providers by disclosed buyers.
The most-disclosed Crypto / Stablecoin alternatives to Binance are Zero Hash (25 buyers), Circle (22 buyers), Bridge (16 buyers), BVNK (13 buyers), Fireblocks (12 buyers) and Tempo (12 buyers).
Binance was founded by Changpeng Zhao (CZ) and is founded in 2017, headquartered in Dubai, UAE (operational HQ; registered entities in multiple jurisdictions including ADGM, Cayman Islands, Malta).
Binance has raised ~$2B+ publicly disclosed in total.
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