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Zuper

“Can a vertical field service platform become the AI-native operating system for the trades by owning the money movement — payments, financing, and AR — end to end?”

Founded2016
HQSammamish, WA, USA (with offices in Chennai, India)
FoundersAnand Subbaraj
Total raised$46.1M
Latest roundSeries B, 2023
IndustryVertical SaaS / Field Service Management
The story

Zuper started in 2016 as a horizontal field service management (FSM) platform competing with ServiceTitan and Housecall Pro. Over 2023-2025 the company narrowed heavily into roofing and exteriors (Zuper for Roofing, No Quit Community) while adding native embedded finance modules — Zuper Pay for card/ACH acceptance and Wisetack for consumer financing on estimates. The 2025 push into Zuper Sense (AI command center) and AI agents (CSR, Field, AR) reframes the company from FSM software into a vertical AI operating system where payments and financing are native rails, not integrations.

Last 12 months
2025-01
2025-05
2025
2025
Product timeline
2016
Zuper founded in Seattle by Anand Subbaraj (ex-Microsoft) to fix disconnected field service technician experiences.· founding
2021
Closed Series A funding.· funding
2022
ISO 27001 certification established; $13M funding announced.· compliance
2023
$32M Series B led by FUSE; launched deeper payments and financing integrations.· funding
2025
Launched Zuper Pay (Stripe-powered payments) with Yeeld-powered credit card surcharging.· payments
2025
Launched Zuper Sense AI Operating System and MCP server for AI agents (290 tools across 28 modules).· product
The stack
4 layers disclosed in Zuper’s embedded-finance stack
Payments / PSP
Stripe
Lending
in the full report
KYC
in the full report
Accounting
in the full report
Accounting gap: none
7 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.