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Vipps

“Can a bank-owned Nordic mobile wallet become the region's default consumer super-app for payments, identity, and commerce?”

Founded2015
HQOslo, Norway
Latest roundMerger of Equals with MobilePay (2022)
IndustryFintech / Consumer banking
Websitevipps.no ↗
The story

Vipps began as an internal DNB mobile P2P product in 2015, was spun out and jointly owned by a consortium of ~100 Norwegian banks, and in 2022 merged with Danske Bank-owned MobilePay to build a pan-Nordic mobile wallet. The company today combines P2P transfers, in-store QR/Tap payments, e-commerce checkout, bill pay, login/identity, and — most recently — an AI shopping assistant, positioning itself as a Nordic super-app rather than only a wallet.

Last 12 months
2026-09
In the September 2026 recap →
2026-09
In the September 2026 recap →
2026-09
In the September 2026 recap →
Product timeline
2015
Vipps launched by DNB as a Norwegian mobile P2P payment app; reached 1M users in first 6 months.· banking
2017
Consortium of Norwegian banks acquired Vipps from DNB, becoming a bank-owned utility.· acquisition
2022
Merged with Denmark/Finland's MobilePay to form Vipps MobilePay AS covering the Nordics.· acquisition
2026
Launched Tap with Vipps (contactless in-store), Shopping Assistant (AI), and cross-border checkout availability for global webshops.· banking
Acquisitions
MobilePay2022
Merger of equals with Danske Bank's MobilePay (Denmark/Finland) creating Vipps MobilePay AS.
source ↗
Regulated entities
1
regulatory licence held by Vipps
Licence types, jurisdictions and registered entities are not published on this page. Get the monthly recap for new licences and charter moves as they happen.
The stack
3 layers disclosed in Vipps’s embedded-finance stack
Payments / PSP
Built in-house · Adyen
Card network
Visa, Mastercard
Lending
Bill pay in Vipps
Payments / PSP
Built in-house — Vipps
Hover or tap a floor for details.
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Accounting gap: none

Vipps — frequently asked

Who is Vipps's payment processor?

Vipps processes payments through Vipps (self-operated) and Adyen.

Which card network does Vipps use?

Vipps's cards run on Visa and Mastercard.

What is Vipps's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in Vipps's stack: Payments / PSP (Vipps (self-operated) and Adyen); Card network (Visa and Mastercard); Lending (Bill pay in Vipps).

Where is Vipps headquartered?

Vipps is founded in 2015 and headquartered in Oslo, Norway.

What companies has Vipps acquired?

Vipps's acquisitions include MobilePay (2022).

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