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Vipps

“Can a bank-owned Nordic mobile wallet become the region's default consumer super-app for payments, identity, and commerce?”

Founded2015
HQOslo, Norway
Latest roundMerger of Equals with MobilePay (2022)
IndustryFintech / Consumer banking
The story

Vipps began as an internal DNB mobile P2P product in 2015, was spun out and jointly owned by a consortium of ~100 Norwegian banks, and in 2022 merged with Danske Bank-owned MobilePay to build a pan-Nordic mobile wallet. The company today combines P2P transfers, in-store QR/Tap payments, e-commerce checkout, bill pay, login/identity, and — most recently — an AI shopping assistant, positioning itself as a Nordic super-app rather than only a wallet.

Last 12 months
2026-09
2026-09
2026-09
Product timeline
2015
Vipps launched by DNB as a Norwegian mobile P2P payment app; reached 1M users in first 6 months.· banking
2017
Consortium of Norwegian banks acquired Vipps from DNB, becoming a bank-owned utility.· acquisition
2022
Merged with Denmark/Finland's MobilePay to form Vipps MobilePay AS covering the Nordics.· acquisition
2026
Launched Tap with Vipps (contactless in-store), Shopping Assistant (AI), and cross-border checkout availability for global webshops.· banking
Acquisitions
MobilePay2022
Merger of equals with Danske Bank's MobilePay (Denmark/Finland) creating Vipps MobilePay AS.
source ↗
Regulated entities
1
regulatory licence held by Vipps
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Vipps’s embedded-finance stack
Payments / PSP
Vipps (self-operated)Adyencheckout
Card network
in the full report
Lending
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.