Vero
“Can a subscription social network become the on-chain financial platform where fans invest in the creators they love?”
Founded2015
HQNew York, NY, USA
FoundersAyman Hariri, Scott Birnbaum, Motaz Nabulsi
Total raised$4M
IndustrySocial Networking Platforms
The story
Founded in 2015 as an ad-free, subscription-based social network positioned against advertising-driven incumbents. In late 2024 pivoted toward tokenized community finance, announcing a custom Avalanche L1 blockchain and 'CoFi' (Community Finance) model that lets creators, sports franchises, and IP owners raise capital from fans. Vero Labs now operates the VERO social network plus VERO Music, Tokenise Stock Exchange, and Tokenise-as-a-Service — moving from pure social into embedded creator finance and tokenization infrastructure.
Product timeline
2015
VERO launched worldwide as ad-free, algorithm-free social network· launch
2024
Announced partnership with Avalanche to launch custom L1 blockchain for Community Finance (CoFi)· pivot
2025
Launched CoFi (Community Finance) and Tokenise Stock Exchange / Tokenise as a Service· product
The stack
3 layers disclosed in Vero’s embedded-finance stack
Payments / PSP
KYC
in the full report
Crypto
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.