Twiga Foods
“Can a B2B food-distribution platform become the dominant supply-chain and working-capital OS for informal retailers across Sub-Saharan Africa?”
Founded2014
HQNairobi, Kenya
Total raised$100M+
Latest roundSeries C, November 2021
IndustryMarketplace / B2B food distribution
The story
Founded in 2014 as a mobile-first B2B marketplace linking Kenyan smallholder farmers to urban kiosks and informal retailers. Expanded from fresh produce into FMCG distribution after the 2019 Series B, positioning itself as a full-stack supply-chain platform. Layered in working-capital credit for vendors as an embedded finance wedge. In 2025, restructured significantly—cutting 300 jobs, forming a new holding entity, and acquiring three regional distributors—signalling a shift toward an asset-heavier, distribution-led model.
Product timeline
2014
Founded in Nairobi to connect Kenyan smallholder farmers with urban informal retailers using mobile-first ordering.· pivot
2019
Raised $30M Series B led by Goldman Sachs; expanded into FMCG distribution alongside fresh produce.· banking
2021
Raised $50M Series C to scale food supply-chain solutions across East Africa.· lending
2025
Acquired majority stakes in three regional FMCG distributors (Jumra, Sojpar, Raisons) to expand national coverage.· acquisition
2025
Cut 300 roles and established a new holding company (newco) in a major restructuring.· pivot
Acquisitions
Jumra2025
Acquired majority stake in Jumra, a regional FMCG distributor, to expand geographic coverage across Kenya.
Sojpar2025
Acquired majority stake in Sojpar, a regional FMCG distributor, as part of a national distribution build-out.
Raisons2025
Acquired majority stake in Raisons, a regional FMCG distributor, to strengthen last-mile delivery capabilities.
The stack
1 layer disclosed in Twiga Foods’s embedded-finance stack
Lending
Vendor working-capital credit
Accounting gap: none