“Can NFC-first offline payment rails make sub-$0.10 micro-transactions profitable across Africa's informal economy?”
Founded 2019 in Lagos to solve micro-transaction payments (N60-N100 bus fares, snacks, groceries) — an unprofitable segment ignored by global processors. Built the Cowry NFC card that works offline as the flagship product, becoming the dominant transit payment method in Lagos. Post-YC W22 expansion into health (Health Touch), merchant payments, E-Tap, and government collections — moving from a single-use transit card to a broader micro-transaction payment rail across Africa.