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Toolzz

Can a Brazilian LMS become the SuperApp for AI agents + corporate education for SMBs in LATAM?

HQSão Paulo, Brazil
IndustryVertical SaaS / EdTech & AI
The story

Toolzz began as a Brazilian LMS/EAD platform operated by Edu Labzz. It has since pivoted into an AI + corporate education SuperApp, layering conversational AI agents (WhatsApp, Instagram, voice), no-code chatbots, an omnichannel help desk and workflow automation on top of its original whitelabel LXP. The company is not a fintech; embedded finance surface area is limited to accepting subscription payments in BRL (card, boleto, PIX) and blog-level references to digital wallets in its LMS.

Last 12 months
Product timeline
0
Founded as Edu Labzz Desenvolvimento de Tecnologia Educacional Ltda. (CNPJ 23.865.833/0001-10), operating the Toolzz LMS platform· pivot
2024
Expanded from LMS into a SuperApp bundling Toolzz LXP, AI, Voice, Bots, Chat and Connect (no-code automation)· pivot
2025
Launched AI agent store (SDR AI, CRM AI, Cobrança AI, etc.) and Toolzz Vibe vibecoding platform· pivot
The stack
1 layer disclosed in Toolzz’s embedded-finance stack
Money movement
Pix
Accounting gap: none