“Can Thndr become the dominant retail investment platform across the MENA region by replicating its Egyptian commission-free brokerage model in UAE, KSA, and beyond?”
Founded in 2019 by two investment bankers who recognized the inaccessibility of Egyptian capital markets to retail investors, Thndr launched as Egypt's first commission-free brokerage app. After dominating the Egyptian retail investing market — contributing 86% of new EGX entrants in 2022 — the company expanded its product set beyond Egyptian equities to include mutual funds, gold savings products, and US stock market access via an Alpaca Securities partnership. The company is now expanding regionally across MENA, with UAE (ADX) and KSA user access added alongside the core Egyptian market, pursuing a broader thesis as the digital investment platform for the Arab world.