Thinkseg
“Can a usage-based, fully digital insurance model become the dominant flexible insurance platform for Brazilian consumers across auto, life, residential, and surety products?”
Founded in 2016 by insurance industry veterans frustrated with opaque and expensive traditional insurance products, Thinkseg pioneered usage-based (pay-per-use) auto insurance in Brazil. In 2019, the company acquired Bidu — the first insurtech M&A in Brazil — expanding its marketplace capabilities and customer base to nearly 2 million registered users. Operating under a SUSEP regulatory sandbox license, Thinkseg built its own insurance carrier (Thinkseg Seguradora S.A.) to underwrite PPU policies directly, while Bidu functions as a multi-insurer comparison marketplace. The company has since expanded into life, residential, motorcycle, and surety bond insurance (Seguro Garantia).