Tenth
“Can a small direct lender profitably serve SMBs with merchant cash advances and working capital loans in a market dominated by embedded/orchestrated capital platforms?”
Founded2023
HQFort Lauderdale, Florida, United States
IndustryFintech / Lending
The story
Tenthly is a small (4-person) financial services firm founded in 2023 in Fort Lauderdale, offering merchant cash advances, working capital loans, and business lines of credit to SMBs. There is no evidence of embedded finance infrastructure — Tenthly appears to be a direct-to-merchant funder rather than an embedded lending platform.
Last 12 months
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Product timeline
2023
Tenthly founded in Fort Lauderdale, FL as a small merchant cash advance and working capital lender for SMBs.· lending
The stack
1 layer disclosed in Tenth’s embedded-finance stack
Lending
Tenthly (in-house)Merchant Cash AdvancesWorking Capital LoansBusiness Lines of Credit
Accounting gap: none