“Can a networking app become the unified operating system — and revenue engine — for B2B trade shows and associations?”
Founded 2013 as a digital business-card / networking app, Swapcard evolved into a full B2B event management platform. Post-pandemic it repositioned as a 'revenue-first' unified platform for trade shows, associations and conferences — unifying registration, ticketing, engagement, exhibitor management and analytics. Embedded finance surface area is narrow: paid-ticket collection via Stripe Connect (organizer-onboarded accounts) is the primary money-movement flow.
Swapcard processes payments through Stripe Connect.
Swapcard uses Stripe (KYC on connected accounts) for KYC and identity verification.
Swapcard integrates with Salesforce, HubSpot and Zapier.
The Embedded Finance Index 2026 maps 3 layers in Swapcard's stack: Payments / PSP (Stripe Connect); KYC (Stripe (KYC on connected accounts)); Accounting (Salesforce, HubSpot and Zapier).
Swapcard was founded by Baptiste Boulard, Damien Courbon and Godefroy des Francs and is founded in 2013, headquartered in Paris, France.
Swapcard has raised $5.2M (LinkedIn/Company data); PitchBook shows Series A $4.96M in total (latest round: Series A).
Get a read on where your own stack stands against Swapcard and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.