Swapcard
“Can a networking app become the unified operating system — and revenue engine — for B2B trade shows and associations?”
Founded2013
HQParis, France
FoundersBaptiste Boulard, Damien Courbon, Godefroy des Francs
Total raised$5.2M (LinkedIn/Company data); PitchBook shows Series A $4.96M
Latest roundSeries A
IndustryVertical SaaS / Events
The story
Founded 2013 as a digital business-card / networking app, Swapcard evolved into a full B2B event management platform. Post-pandemic it repositioned as a 'revenue-first' unified platform for trade shows, associations and conferences — unifying registration, ticketing, engagement, exhibitor management and analytics. Embedded finance surface area is narrow: paid-ticket collection via Stripe Connect (organizer-onboarded accounts) is the primary money-movement flow.
Last 12 months
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Product timeline
2013
Swapcard founded in Paris as a business networking app bridging online and in-person meetings· pivot
2018
Began building event AI capabilities for attendee/exhibitor matchmaking· pivot
2022
Launched Swapcard Lab, a dedicated events-AI research team· pivot
2025
Positioned as revenue-first event management platform with Launchpad registration, Exhibitor Marketplace, and Sherlock AI· pivot
The stack
3 layers disclosed in Swapcard’s embedded-finance stack
Payments / PSP
KYC
in the full report
Accounting
in the full report
Accounting gap: minor
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.