Supermove
“Can an AI-native vertical operating system for movers monetize the whole payment and workflow stack of a fragmented physical-services industry?”
Founded2017
HQSan Francisco, California, United States
FoundersWonjun Jeong, Mark Miyashita
Total raised$18M
Latest roundSeries A (a16z)
IndustryVertical SaaS / Moving & Storage
The story
Supermove started as vertical SaaS for moving companies — a workflow tool covering leads, quotes, dispatch, crews, and invoicing. It has since layered on embedded payments (Supermove Payments, powered by Stripe) and an AI stack (Sales Copilot, Voice Agents, Call Center) to position itself as the AI-native operating system for movers. The strategy is classic vertical-SaaS-to-fintech: own the workflow, then monetize the payment flow.
Last 12 months
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The stack
2 layers disclosed in Supermove’s embedded-finance stack
Payments / PSP
StripeSupermove Payments (Stripe-powered)
Accounting
in the full report
Accounting gap: none
3 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.