Superbid Exchange
“Can a Latin American capital-goods auction marketplace vertically integrate its own payment/escrow infrastructure to control the full high-value transaction lifecycle?”
Founded1999
HQSão Paulo, Brazil
IndustryMarketplace / Two-sided
The story
Founded in 1999 as an online auction marketplace for capital goods (vehicles, heavy machinery, industrial equipment, real estate) in Brazil. Expanded across Latin America (Chile, Argentina, Colombia, Peru) and evolved into a broader 'Superbid Exchange' ecosystem. Built proprietary financial infrastructure — the sbX platform with the sbXPAY payment account and Wallet sbX — to internalize settlement of high-value auction transactions rather than depend fully on third-party PSPs. Previously partnered with S4Pay for transaction security.
Last 12 months
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Product timeline
1999
Founded as online auction platform for capital goods in Brazil· launch
2020
Launched sbXPAY payment account and sbX financial platform for auction settlement· banking
The stack
2 layers disclosed in Superbid Exchange’s embedded-finance stack
Payments / PSP
sbXPAY (self-operated)S4Pay
Banking / BaaS
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.